Gasp! A Video Ad Embedded In EW Magazine

19Aug09

Sci-Fi is awesome.

And despite the phaser weapons, robot chefs and hi-tech femmes, I find myself jonesing the electronic newspaper with the dynamic video screens. Think Minority Report and the fast-paced whizzing of news titles. It doesn’t seem too unreasonable right?

CBS has recently pounced on this latest idea; combining print and digital tech into some kind of new super-medium.

Look here. CBS and Pepsi Max have recently partnered up to deliver the world’s first VIP (Video-In-Print) Promotion. It’s activation is somewhat in the manner of an audio greeting card; you open it up and sound comes blasting through. Hidden between the thick, THICK, cardboard is a quarter-inch video screen with all the messy bits and pieces of hardware wiring.

Sci-Fi is awesome.
And despite the phaser weapons, robot chefs and hi-tech femmes, I find myself jonesing the electronic newspaper with the dynamic video screens. Think Minority Report and the fast-paced whizzing of news titles.

It doesn’t seem too unreasonable right?

CBS has recently pounced on this latest idea; combining print and digital tech to form some kind of new super-medium.

"pokey"

Look here. CBS and Pepsi Max have recently partnered up to deliver the world’s first VIP (Video-In-Print) Promotion. I’m guessing they’re doing this to complement that needy stare of NPH. The VIP works in the manner of an audio greeting card; you open it up and sound comes blasting through. Hidden between the thick, THICK, cardboard is a quarter-inch video screen with all the messy bits and pieces of hardware wiring.

The advert’s video quality is actually quite sucky; hey what’d you expect right? The sound however is not too bad.

Be very careful though.  The YouTube clip makes it seem pretty loud and I see that there’s no volume control. So if you’re the kind of person that reads their magazines in the dark, someone will certainly sniff you out. NPH would not be proud.

If you’re looking to get your copy…
The video-enabled magazine is part of the Entertainment Weekly series. BUT only those with subscriptions in New York and LA will be able to partake in the VIP.

So what’d you think? Certainly not as cool are advanced as the stuff we saw in Minority Report right?

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Tags: CBS Video Ad, CBS Video In Print, CBS VIP, embedded video greeting cards, ew magazine video ad, EW Video Ad, Minority Report Newspaper, Video Ads In Entertainment Weekly, Video Embed, video-in-print (vip) ads, World's First Video In Print